While Apple CarPlay is interesting in that there will finally be an option to have true integration between an iPhone and “the built-in vehicle human machine interface“, I’ve always been leery of factory installed consumer technology hardware in automobiles.
So, here’s more news about what’s keeping me and my colleagues at Pingup happily busy. We’ve launched a new app called BookNow by Pingup. We are continuing to expand the number of local businesses you can schedule appointments with in real-time.
I’ve setup a resources page dedicated to tracking helpful tools, templates and tips for the Mac design application Sketch. It is a relatively new and promising vector graphics app, created by Bohemian Coding. Check out this new resources page.
I contributed an entry to the Pingup blog regarding the online booking of appointments (web and mobile). Read the full article here…
OK, I admit it, I wrote this primarily so I could write the caption above. Overall, I’m taking a neutral-to-skeptical view on Bitcoin. However, Tibanne Co.’s launch of Bitcoins.com as an attempt to popularize its adoption, is quite notable. Many publications have already covered this in detail. I’m more interested in what it represents for technology marketing.
Popularizing nascent “invisible” technologies
Educating the broader population, about brand new technologies that catch on after they incubate among ‘early adopters’, is no small feat. For technologists and marketers, there’s a lot to learn from these recent efforts. What’s challenging about platform-type technologies like Bitcoin or Twitter, just to name a few, is their ethereal quality. You can’t put a Bitcoin in your wallet.
I’ve been marketing software for many years, and I’ve always envied companies that create physical products. Apple can simply place a perfectly photographed iDevice on their homepage, and that’s almost all that’s needed to produce a pavlovian response in gadget lovers. Selling software and services requires different tactics, and I think we’ve yet to find a predictable framework for doing so. Mobility and expanding options in “channels” only increases the complexity (and opportunity) of this task.
Teaching to the Trend Continue Reading →
OK, bear with me for a minute on this one. So, if you’ve ever watched “Project Runway”, you will probably recall Heidi Klum’s matra of “(in Fashion) One Day You’re In & the Next Day You’re Out” – this coming from a woman who’s managed to remain a model for 20+ years on a show that’s in it’s 12th season. Ironies aside, she’s basically right.
In design, especially any kind of digital design, the trend of ‘what’s in’ is churning at an ever-increasing clip. In addition to this, there’s a growing emphasis on trends being driven by what I’m inclined to describe as a ‘swinging the pendulum’ principle. It has become vogue to swing wildly in the exact opposite direction of any trend on ascension, as if this, is in and of itself, is an aesthetic vision worthy of utmost respect. For example ‘design above the fold’ turns into ‘There is no fold.’
This article was basically touched off after spotting a new extreme swing, as represented by these two sites: “This is a motherfucking website.” and “Words“. These sites are actually very interesting and useful, because they are stand-outs abuzz on twitter – for the moment. They are created by intelligent folks as sign posts or warnings – don’t blindly worship at the altar of design fad X, and lose sight of principles Y and Z. They are extreme aesthetic reactions to the perceived negative side-effects of well intentioned, but increasingly popular design trends, spawning a wake of crap in their hapless application by folks who may have temporarily lost sight of what’s important. Continue Reading →