I’m excited to be able to share the new Pingup Booking API that we’ve been working on. Pingup’s REST API makes it easy for developers of mobile and web apps (such as local business listings directories, social or location-based networks, deal communities etc.) to add scheduling features to the business profiles that appear on their services. For example, a ‘consumer’ user of a mobile local guide app could view a profile for a salon and be able to instantly book an appointment for services with that business, right within the app. We’ve built some pretty sophisticated ‘plumbing’ to make this happen, by partnering and integrating with the top on-premise scheduling software companies. Check out Pingup.com for more information, or head on over to the Pingup Developers Website to explore the API.
So, here’s more news about what’s keeping me and my colleagues at Pingup happily busy. We’ve launched a new app called BookNow by Pingup. We are continuing to expand the number of local businesses you can schedule appointments with in real-time.
I’ve setup a resources page dedicated to tracking helpful tools, templates and tips for the Mac design application Sketch. It is a relatively new and promising vector graphics app, created by Bohemian Coding. Check out this new resources page.
I contributed an entry to the Pingup blog regarding the online booking of appointments (web and mobile). Read the full article here…
OK, I admit it, I wrote this primarily so I could write the caption above. Overall, I’m taking a neutral-to-skeptical view on Bitcoin. However, Tibanne Co.’s launch of Bitcoins.com as an attempt to popularize its adoption, is quite notable. Many publications have already covered this in detail. I’m more interested in what it represents for technology marketing.
Popularizing nascent “invisible” technologies
Educating the broader population, about brand new technologies that catch on after they incubate among ‘early adopters’, is no small feat. For technologists and marketers, there’s a lot to learn from these recent efforts. What’s challenging about platform-type technologies like Bitcoin or Twitter, just to name a few, is their ethereal quality. You can’t put a Bitcoin in your wallet.
I’ve been marketing software for many years, and I’ve always envied companies that create physical products. Apple can simply place a perfectly photographed iDevice on their homepage, and that’s almost all that’s needed to produce a pavlovian response in gadget lovers. Selling software and services requires different tactics, and I think we’ve yet to find a predictable framework for doing so. Mobility and expanding options in “channels” only increases the complexity (and opportunity) of this task.
Teaching to the Trend Continue Reading →