The Pingup Booking API Has Launched

Pingup Booking API has launched

I’m excited to be able to share the new Pingup Booking API that we’ve been working on. Pingup’s REST API makes it easy for developers of mobile and web apps (such as local business listings directories, social or location-based networks, deal communities etc.) to add scheduling features to the business profiles that appear on their services. For example, a ‘consumer’ user of a mobile local guide app could view a profile for a salon and be able to instantly book an appointment for services with that business, right within the app. We’ve built some pretty sophisticated ‘plumbing’ to make this happen, by partnering and integrating with the top on-premise scheduling software companies. Check out Pingup.com for more information, or head on over to the Pingup Developers Website to explore the API.

Skip The Redundant Screens & Make My Car a Free Wifi Hotspot

While Apple CarPlay is interesting in that there will finally be an option to have true integration between an iPhone and “the built-in vehicle human machine interface“, I’ve always been leery of factory installed consumer technology hardware in automobiles.

Screens and 8 Track Tapes - partners in junk heaps

Whenever I see images like the one on top, I think about the image on the bottom #installedobsolescence

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Pingup Launches BookNow: New Mobile Booking App for Local Businesses

BookNow by Pingup mobile appointment scheduling app launched

So, here’s more news about what’s keeping me and my colleagues at Pingup happily busy. We’ve launched a new app called BookNow by Pingup. We are continuing to expand the number of local businesses you can schedule appointments with in real-time.

Teach Your Way to New Users

"In Gox We Trust" educating consumers on Bitcoin and other technologies

“In Gox We Trust” educating consumers on Bitcoin and other technologies

OK, I admit it, I wrote this primarily so I could write the caption above. Overall, I’m taking a neutral-to-skeptical view on Bitcoin. However, Tibanne Co.’s launch of Bitcoins.com as an attempt to popularize its adoption, is quite notable. Many publications have already covered this in detail. I’m more interested in what it represents for technology marketing.

Popularizing nascent “invisible” technologies

Example of explaining concepts on Bitcoins.com

Source: Bitcoins.com

Educating the broader population, about brand new technologies that catch on after they incubate among ‘early adopters’, is no small feat. For technologists and marketers, there’s a lot to learn from these recent efforts. What’s challenging about platform-type technologies like Bitcoin or Twitter, just to name a few, is their ethereal quality. You can’t put a Bitcoin in your wallet.

I’ve been marketing software for many years, and I’ve always envied companies that create physical products. Apple can simply place a perfectly photographed iDevice on their homepage, and that’s almost all that’s needed to produce a pavlovian response in gadget lovers. Selling software and services requires different tactics, and I think we’ve yet to find a predictable framework for doing so. Mobility and expanding options in “channels” only increases the complexity (and opportunity) of this task.

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